Monday, December 23, 2013

Koh Gen Do Maifanshi Aqua Foundation (New Formula)...Swatches of EVERY Shade

Above: The Koh Gen Do Maifanshi Aqua Foundation comes in a glorious red-hued glass bottle.
A few months ago, Koh Gen Do released their newly reformulated Maifanshi Aqua Foundation; this gorgeous, light formula, which retails for $62 and comes in seven re-numbered shades, is designed to mimic the freshness and glow of post-facial skin (swatches of the original formula HERE).  From the stunning red-tinged glass bottle to the perfectly calibrated pump dispenser (two pumps does the trick for me!), this formula provides buildable sheer to medium high-definition coverage that leaves the complexion balanced and radiant.  I dare ask, what's not to love?

Above: All shades of the Koh Gen Do Maifanshi Aqua Foundation, on the cusp of being swatched!
Here's what Koh Gen Do has to say about the product...


012

002

013

113

123

143

213
Created to mimic the optical reflectance of a post facial treatment, the new technically advanced Aqua Foundation series finishes the skin to look brighter and healthier for an ideal natural finish. With radiance in mind, the Aqua Foundation is infused with a RGB powder that enhances the natural tone of the complexion for a brighter and poreless skin texture.
A Key to Giving the Impression of a Perfect Complexion
  • - Finish without powder for a Natural Glowing 'post-facial' impression
  • - Finish with powder for a professional Porcelain impression
  • - Made with minerals from the deep waters of Bretagne and botanical emollients and extracts.
  • - Added skin color control factor to reproduce radiance on the skin.
  • - Two new powders: skin brightener and soft focus effect powder that gives diffusion to make skin appear softer and brighter. Reflects light to erase shadows from uneven surfaces and pores giving a smooth flawless impression.
  • - Integrated with high performance conditioning ingredients that supplement a self-moisturizing property for long flawless wear.
  • - No artificial colors, fragrances, petroleum-based mineral oil or paraben.


Ingredients: WATER, CYCLOPENTASILOXANE, TITANIUM DIOXIDE, DIPHENYLSILOXY PHENYL TRIMETHICONE, ZINC OXIDE, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, ISONONYL ISONONANOATE, PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, PENTYLENE GLYCOL, PEG-10 DIMETHICONE, MICA, DIGLYCERIN, SORBITAN SESQUIISOSTEARATE, PHYTOSTERYL/OCTYLDODECYL LAUROYL GLUTAMATE, GLYCERIN, SQUALANE, SORBITAN SESQUIOLEATE, SEA SALT, ALUMINUM HYDROXIDE, ACRYLATES/POLYTRIMETHYL SILOXYMETHACRYLATE COPOLYMER, SODIUM CHLORIDE, SILICA, BUTYLENE GLYCOL, DIMETHICONE, PHENOXYETHANOL, STEARIC ACID, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ALUMINUM DIMYRISTATE, NYLON-12, TALC, ZIRCONIUM DIOXIDE, TOCOPHEROL, LAUROYL LYSINE, POLYMETHYLSILSESQUIOXANE, ISOSTEARYL SEBACATE, ZINC MYRISTATE, ALUMINA, BUTYROSPERMUM PARKII (SHEA) BUTTER, CAMELLIA SINENSIS LEAF EXTRACT, DISODIUM STEAROYL GLUTAMATE, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, GLUCOSYL HESPERIDIN, MAGNESIUM ASCORBYL PHOSPHATE, SODIUM HYDROXIDE, BETULA ALBA BARK EXTRACT, KJELLMANIELLA GYRATA EXTRACT, ALPHA-GLUCAN, ALGAE EXTRACT, ALPINIA SPECIOSA LEAF EXTRACT, GLUCOSYL CERAMIDE, HYDROLYZED CONCHIOLIN PROTEIN, ACETYL HEXAPEPTIDE-8, IRON OXIDES

 Kindly scroll on for shade descriptions, a plethora of swatches in various lighting situations as well as a closeup of my match, #213 and images of the formula on my face...

Above: Swatches of all shades in intense sunlight.
Shade Descriptions (based on my experience):

1. 012: Very light pale beige for fair skin with neutral to pink undertones (@N/NW/NC10-15)
2. 002: Very light beige for fair skin with neutral to yellow undertones (@N/NC 15)
3. 013:  Light beige for fair to light skin with neutral to pink undertones (@N/NW 20-25)
4. 113: Light beige for light skin with yellow undertones (@NC 20) 
5. 123: Light beige for light/light-medium skin with neutral to yellow undertones (@N/NC 25)
6. 140: Medium warm beige for medium to medium-tan skin with golden undertones (@N/NC 30-35)
7. 213: Light beige for light skin with true yellow beige undertones (@NC 23-25)

Above: Swatches of all shades in the shade.
Above: Swatches of all shades in the shade.
Above: Swatches of all shades in direct sunlight.
Above: Swatches of all shades in moderate sunlight.
Above: Koh Gen Do Maifanshi Aqua Foundation in #213. 
I was privileged to receive a full-sized bottle of the Maifanshi Aqua Foundation in #213, which is the best match for my NC 23-25 skin.  It is closest in tone to the BE-1 in the original formula, though in my experience, it is a bit more beige in tone which adds to its overall depth, making it slightly darker than BE-1; I am pleased with this change as BE-1 was excellent in terms of undertone but always was a bit too light on me on its own, ultimately requiring me to mix in a drop of OC-2 to achieve the perfect shade.  

Above: The foundation bottle is replete with a sturdy pump that dispenses the perfect amount of product every time. 
Above: #213 in the new formula is very similar to BE-1 in the original formula. 
Texturally speaking, this formula is sheer, though, in my opinion, not as sheer as the previous formula.  It is fluid in nature (as its moniker would imply) and delightfully unscented.  When applied over primer (either the Koh Gen Do Makeup Base in Yellow or LMdB Peau Vierge), I find that two pumps buffed into the skin with a damp Beauty Blender is sufficient to provide light-medium coverage over my entire face.  

The pure yellow beige tone of the #213, effectively evens out my visage and doesn't oxidize, even after hours of wear. Speaking of which, the wear time of this formula is vastly improved.  In the lovely original formula, I got approximately 5-6 hours of wear before fading set in; in the new formula, I easily get 7-8 hours before finding myself even thinking about the need for a touch up.  This is, without question, where I think the new formula excels! 

The finish is what I would deem a satin matte that gets glowier with wear, although, thankfully,  it never degrades to unpleasant oiliness.  I love how natural this looks, especially on days when I am going for the "no makeup makeup" look.  Upon application, it refines pores and smooths uneven surfaces while it simultaneously renders itself completely invisible on the skin, thereby substantiating its formidable HD claims. 


Below are some images of me wearing the Koh Gen Do Maifanshi Aqua Foundation in #213 in both indoor and outdoor lighting...

Above: #213 in indoor lighting. 
Above: #213 in outdoor lighting.  
Above: #213 in indoor lighting. 
Above: #213 in outdoor lighting. 
Above: #213 in outdoor lighting. 
Bottom Line: The Koh Gen Do Maifanshi Aqua Foundation formula is fantastic.  Its sheer but buildable coverage truly gives the look of healthy, glowing, well-cared for skin.  If you are looking for a light foundation with a radiant, lasting finish, then this well may be your answer!

My love for Koh Gen Do is no secret, as I've written about it on the blog many times over; the line is entirely innovative in its approach to high-definitition base products and skincare.  In the nearly three years since personally discovering the line, I haven't gone a day without using the brilliant Spa Cleansing Water and the Aqua Foundation Illuminator in Sheer Beige has been a daily staple since early November.  I am excited to add the Maifanshi Aqua Foundation to my foundation rotation and highly recommend it to those looking for imperceptible natural coverage with a luminous finish.  

**PR sample provided for review, however, as always, all of my opinions are expressly and unequivocally my own.  This post contains  affiliate links as well unaffiliated links for your convenience; my disclosure policy contains additional details on how these work.

26 comments:

  1. beautiful and so natural on you.

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    1. Thank you, Anon! This foundation truly has a natural finish.

      xo,

      --The Beauty Professor

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  2. Thank you so much for posting swatches... your blogposts are some of the most helpful in the internet. I have never tried this foundation, but I might grab a sample next time I go to Sephora to see how it looks on my skin. And by the way, I love how it looks on you - your skin looks absoutely beautiful Xo

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    1. Hello Patricia,

      I hope your Christmas was lovely! Thank you for the kind compliment regarding my swatches and pictures...I am honored. I highly recommend trying a sample of the KGD Aqua when you get the chance...it is wonderful on its own or even mixed with another more opaque foundation should you desire more coverage.

      Have a fantastic weekend...xo,

      --The Beauty Professor

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    2. You know I absolutely will check it out! You are one of the few people I trust when it comes to recommendations. Have a beautiful weekend as well! Much love, XO

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    3. Thank you ever so much, Patricia! Totally flattered!

      xoxo and talk soon,

      --The Beauty Professor

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  3. Gorgeous. What lippie are you wearing in those photos? Perfect pinky-peachy-nude for winter!

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    1. Thank you, Gabrielle!

      I am wearing a combination of MAC Sweet and Sour Lipstick with MAC Pro Longwear gloss in Long Love Love.

      xoxo,

      --The Beauty Professor

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  4. Hi Lovely lady,
    Merry Christmas to you and your family :-)
    What a lovely finish this foundation imparts on your skin, very natural indeed.
    I am quite excited to see this review and accompanying swatches as the Australian website I found that sells Koh Gen Do, has this and I was immediately drawn to it from the description, but I couldn't find swatches online then low and behold you have delightful swatchs and a great review!
    So thanks once again, I will be ordering this and the Aqua Foundation Illuminator as soon as I can after Christmas.

    I hope you have fantastic Christmas and New Year and I look forward to reading what else you have on the horizon.

    Also I never got a chance to comment on your Mirenesse post, I have tried the Marble Blush and it was really nice, and the Secret Weapon mascara that was really impressive.
    The lip colour you got was perfect and the foundation sounded interesting as well I may just have to try both, especially the lip products.

    Take care and talk soon

    Julie xoxo

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    1. Hello dear Julie!

      Lovely to hear from you! Merry Christmas to you and your family as well. I am thrilled that my KGD swatches have surfaced at the right time for you ; ) The formula is fantastic and I know you will love the Aqua Illuminator when you get it!

      Thanks for your mention of my Mirenesse post...the line is a true delight and it's great to know that the blush and mascara are equally stellar. The Lip Bombs are wonderful...I can't wait to try them in other shades as well.

      xoxo, enjoy the weekend and talk soon!

      --The Beauty Professor

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  5. Wonderful swatching again...I really like their Maifanshi line but I wish they would make the new 013 shade with a pinkish undertone a bit deeper. The 213 really look luminous on your skin

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    1. Thank you, Birkinbagbeauty! I agree that the pink tones are not as present in this new formula...hopefully they will expand shade offerings to meet the needs of their rosy toned customers ; )

      xoxo,

      --The Beauty Professor

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  6. If, like me, you are trying to find your old colour match (in this case OC1), this FAQ on Sephora is helpful in terms of trying to figure out how the reformulated colours correspond to the old:

    I'll share what I've learned because I've been playing (struggling!!!) with samples and can hopefully save someone else from having to recreate the wheel.

    At the beginning of the switch, KGD had a handy chart up relating the old and new colors on it. KGD took it down, and I can only assume it's because the new colors aren't really exact matches.

    I can't include the link, but this is what the chart showed:
    (colors listed from lightest to darkest)
    Pink shades are:
    012
    002 (PK-1)
    013
    Ochre shades are:
    113 (OC-1)
    123
    Beige shade is 213 (BE-1)
    The new OC-2 will be introduced shortly.

    They showed 013, 113 and 213 to be the same level of darkness but with different tones.

    I mixed PK1 and BE1 and both of the new shades are definitely different. You'll see someone else's review said the new OC1 is now too pink for her. For my coloring, the 002 (PK-1) is now too light and the 013 is too pink. I only had a tiny sample but 113 may actually now be a good color for me and it was definitely too yellow for me before.

    For any Moisture Foundation users:
    these shades are a little pinker. I can wear MF in 013 but the AF in 013 is too pink for me.

    I hope this helps a little!!
    sulfate[ Austin, TX ]

    http://www.sephora.com/aqua-foundation-spf-15-pa-P294006?skuId=1572254&icid2=Koh_Gen_Do_Editors_Picks%20_P294006_link#askAndAnswerTab

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    1. Thank you so much for sharing these details, Sulfate...definitely a helpful addition to this post!

      xoxo and blessings in the new year!

      --The Beauty Professor

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  7. Hi,B.P. hope your Christmas was wonderful. I am excited to report that I got 3 muji boxes for Xmas!, I absolutely love them. I wouldn't have known about them if it wasn't for you! Thank you so much for finding and posting the best beauty items in the industry. I really like the k.g.d foundation & will order 213 with the sephora gift card from my client. I wanted to tell you I bought the Trish McEvoy correct & brighten on a whim & needed help with the dark circles the holiday season brings. I am pleased with how long it lasts & does not crease & hydrates. I was going to order the By Terry but will use this until gone. Also ordering the K.G.D illuminator. Thanks again for all your hard work & swatches! xoxo

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    1. Hello dear Lynn!

      What a delight to hear from you...my Christmas was wonderful, indeed and I hope the same for you. Congratulations on your new Muji's...they are such a great product for makeup lovers like us and the only downside I can ascertain is that they are easy to fill and thereby addictive ; ) Thank you for your kind comment on my posts...I love searching out incredible beauty products and truly appreciate your encouragement and camaraderie in my quest. Thanks for the tip on the Trish McEvoy concealer...I haven't used anything from that line in quite awhile and just may have to try it! I think you will love the KGD aqua illuminator and foundation...both are definitely getting a lot of use in my household ; )

      Have a fantastic rest of the week and talk soon, dear friend!

      xoxo,

      --The Beauty Professor

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  8. Ahh sounds so much like sth I would love to try.
    I am using MAC studio fix NC15, armani maestro 2 (match quite well after mildly oxidized/melting into skin), lasting silk #3, vichy derma blend 15opal, suqqu frame fix cream foundation #002 (a tiny bit darker than I usually like but still relatively good match). Would you recommend 002 or 113? Thank you!!!

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    1. Hi Yukari,

      Thanks for your question...I would suggest #113...it is a pale yellow (closest to Suqqu #002) and since the formula is fairly sheer, it blends into the skin nicely!

      I hope that helps...xo,

      --The Beauty Professor

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  9. Dear Beauty professor,

    I'm so excited that you have swatches of the new formulation! You helped me last time to choose the right shades for the Aqua and Moisture foundation. And now I'm almost down to the bottom of these, love them! Now I want to thy the new Aqua. I'm very close the By Terry Light Expert 3 cream beige in skin tone. I'm approx. a NC20. And right now I mix the old Aqua foundation BE-1 with a bit of the Maifanshi moisture 112 to tone down the greenness in BE-1 and get more coverage.
    You write that the new Aqua have a bit more coverage and maybe with this it will not be necessary to mix with the Moisture Foundation. So I was thinking of either to choose;

    1. New Aqua in 113 (but I've heard it's a bit pink?)
    2. New Aqua in 113 and 213 to mix.
    3. New Aqua in 002 and 213 to mix.

    What do you think you be best?

    One Koh Gen Do question more;-) I really like the RMS living- the very clear and silvery direction of highlighting it gives, but doesn't last long enough on my skin. Have you seen/tried the new Aqua Foundation Illuminator in IL00 white? Does this also gives that very angle like quality to the skin?

    Love your site with all the hard to find brands! Have a nice day.

    xoxo,

    Diana

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    1. Hello Diana,

      Thanks for your kind words and question! In light of your perfect shade match with the By Terry #3, I would suggest a mixture of the #213 with either the #002 or the #113. It will just depend on the depth you want. In the right proportions, I think either combination will give you the NC 20 shade you want! #213 is just a hair darker than the old BE-1 so I think it is a good start for you either way!

      I hope that helps...xoxo and keep me posted,

      --The Beauty Professor

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  10. Hi Beauty Professor,

    I'm also trying to shade match myself in the new Aqua. I'm a NC15-18. I could use the BE-1, a bit too dark and beige green but I liked the true yellow. I also used the OC-1. I have the Maifanshi moisture foundation in 112, which works okay, but i wished it was more yellow. The new formula Aqua in 113 looks very light and yellow in your swatches, which would be perfect for me. But when I read reviews on the internet, people are complaining that it's too pink now and dark compared to the old formula in OC-1. What's your opinion about the 113?
    So I'm thinking that to achieve a light yellow nc15-20 depending on the time of year I could mix the 002 and 213 or the 012 and 213. What do you think? The 002 looks just as dark as 113 just with another tone of course. So maybe the 012 and 213 would be the best choice. Ohhhh I'm confused!

    Hope you can help me, all the best to you. Your skin looks great with it on.

    Xo, Lea

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    1. Hello Lea,

      I am guessing that you will find success with the 012 and 213...the combination of the light (012) and slightly darker and very yellow (213) should give you the potential for the perfect mix for your skin!

      I hope that helps and thanks for your kind words ; )

      xoxo,

      --The Beauty Professor

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  11. Hi, Beauty Professor.
    I've been enjoying your blog for several months now. I've learned a lot and bought several great products based on your reviews. I broke my second bottle of Maestro while on vacation. Since then I've been using Sunday Riley's Effortless primer. My husband actually prefers me without make-up(God bless him), but I still want something a bit more on some occasions. I'm a 5 in Maestro and 02 in Guerlain Lingerie de Peau. I've also been matched to YSL's touche éclat foundation in BD12(I think). I was wondering if you thought the aqua foundation would be a good choice for a barely there look and, if so, what color you would suggest.

    Thanks so much,
    Jaimie

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    1. Hi Jaimie,

      Thanks for the kind comment...so glad you found your way here! If you are looking for a glowy, barely there look, then the Koh Gen Do Aqua is an excellent choice! Judging by your current matches, I think that #013 would be a good shade option.

      Hope that helps and keep me posted...xoxo,

      --The Beauty Professor

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    2. Thanks for your help with the color match. It's so hard when trying to buy blindly. It came in this week. The color was good, but I think I may go back to Maestro to feel like I'm getting a little more performance for my money.
      Thanks again, Jaimie

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    3. Thanks for the update, Jamie...the foundation search is always a unique adventure for each individual!

      xx,

      --The Beauty Professor

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