Thursday, June 7, 2012

Koh Gen Do Maifanshi Moisture Foundation...Swatches and Review!

Koh Gen Do undoubtedly is famous for their foundations.  Last week, I covered the merits of the Koh Gen Do Aqua Foundation, and this week, I am happy to share my impression (as well as some light-to- medium skin tone swatches!) of the Koh Gen Do Maifanshi Moisture Foundation.  

Here are the details for the Manfanshi Moisture Foundation according to Sephora's website:

What it does:
Maifanshi Moisture Foundation provides the superior buildable coverage of a cream with the natural-looking, sheer finish of a liquid foundation.Koh Gen Do's "hero" product for more than 20 years, this formula is created with advanced technology from Japan taking three times the amount of time normally taken to make a foundation. Two types of light-reflecting powder particles work together to diffuse fine lines, pores and uneven skin surfaces. It's also formulated with finely milled 100% mineral pigments that are specially coated for a color-true effect and moisturizing botanicals to support the skin for long hours of wear.

What it is formulated WITHOUT:
- Parabens
- Synthetic Fragrances
- Synthetic Dyes
- Phthalates
- GMOs
- Triclosan

What else you need to know:
The formula, suitable for all skin types, contains 60% water and 10% mineral pigments that are encapsulated in a highly filtered botanical oil of 30%. This golden ratio keeps the skin moist without the feel of oiliness, so you can look flawless with long hours of wear. Each Moisture Foundation shade is formulated for specific skintones.

For pink undertones - 001, 012, 002, 013, 023, 003
For yellow undertones - 112, 113, 123
For dark tones - 301, 302, 303 

Designed to be suitable for high definition situations, the Maifanshi Moisture Foundation comes in a squeeze tube that holds .71 ounces of product.  The fact that this very small quantity retails for $62 may be a deterrent for some, right off the bat!  I, however, was lured by the lore surrounding this makeup and bought a tube of #123 earlier this year.  As I have previously mentioned, getting the correct color match for Koh Gen Do foundations can be tricky since one of the only places to see the product first hand is Barneys.

#123 is a light to medium beige with neutral to yellow undertones...I found it to work well on my skin in both spring and summer.  I included some shades that immediately lighter and darker than #123 for reference...what is great about the moisture foundation is that it can be mixed to achieve the perfect shade.  For example, I wear #123, but should my face get darker, I could add a smidge of #310 to deepen the tone.  It truly is like mixing paints in art class!
koh gen do maifanshi moisture foundation swatches
KGD Maifanshi Moisture Foundation swatches in the shade.
This foundation yields sheer to medium coverage and needs some setting powder to solidify its presence and lasting power.  It is build able, but even after a couple of light layers, I wouldn't say that it is full coverage in nature.  When followed by a powder to set the product, it does indeed last all day, even in humid conditions! I like to use my fingers when applying a dime sized amount on my face; because of the texture of the product, I do not recommend using a brush to will soak up too much of the precious foundation.
Swatches in direct sunlight.
Bottom Line: Although quite pricy for the amount of product in the tube, Koh Gen Do Maifanshi Moisture Foundation is excellent for those with sensitive skin who desire light to medium coverage and a natural, lasting finish.  I am glad that I have it in my foundation arsenal, but because it takes a bit more time to apply (fingers and blending instead of my trusty Sephora Airbrush), I use it sporadically.

Koh Gen Do Moisture Foundation in #123 with a light dusting of KGD Triple Lightning Powder in OC-2 (to be reviewed soon!)


  1. BP,
    Thanks for a thorough review (swatches included) and for shedding light on hard to find products!

    I enjoy reading your blog!


  2. Thanks for your comment, WQ! I am glad you enjoyed the review and swatches...I will keep them coming : )

    Thank you for being a fabulous reader!

    Have a great weekend,

    --The Beauty Professor

  3. Oh I just found your blog (amazing) and these swatches, just what I've been looking for.
    I'd like to order this but it is tricky to pick a good match online.
    I'm wearing MUFE HD in 110 which is a bit light and pink.. which shade do you think would suit me? Thanks so much

    1. Hello Bloggirl!

      So happy you found your way here! I am so glad to hear that my swatches are helpful for you. Based on your current foundation shade, I am guessing that 012 should work for is a light beige with pink undertones.

      I hope this helps!


      --The Beauty Professor

  4. Ahh finally a photo of swatches! :D I'm having a hard time deciding on a shade for my NC 42 Asian skin with yellow undertones. I can't have samples delivered to the country I live and it would be a shame if what I buy online doesn't match my skin-tone.

    I'm thinking of buying 301.
    In your swatches photo in shade it says "310" and the photo in direct sunlight says "301" ? I'm a bit confused. Would appreciate if you could reply and share your opinion on the shade that'll suit me. Thank you! :)

    1. Hello Wafa...happy to oblige ; ) I think that #301 (that is its true number...I have it mis-labled in the first image) would be a good place to start. It is a warm dark beige for carmel-toned skin and, if you are able to get two shades, then I suggest #301 and #123 so you could mix to get your perfect shade all year long.

      Hope that helps...xoxo,

      --The Beauty Professor

  5. Hello, I love your blog and your swatches, I purchased quite a few foundations based on them, and the colour match was always great! :) However, I'm having trouble figuring out which shade would suit me in this foundation, and I don't have Sephora or Barneys anywhere near, so I have to order online. I'm around NW15, and my most perfect foundation shade match ever is By Terry Cover Expert 02 neutral beige, which I also bought based on your swatches. :)) Do you have any idea which shade would be the closest? There aren't many swatches of lightest shades, so I have no idea whether to order 001, 002, 012 od maybe even 112?? I'd really apreciate if you could help me with this one.

    Thanks in advance, kind regards from Croatia! :)

    1. Hello Petra,

      Thanks for your kind words about my blog! I am so glad you have found some foundations that you love because of my obsession ; ) I am guessing that #012 will be a good match for you in this formula. I believe that #001 will be too light and #002 could potentially work, but I am fairly certain it is actually a slight bit darker than #012!

      I hope that helps...xoxo and keep me posted,

      --The Beauty Professor

  6. Hi, was wondering if you could help me with a colour match in this and the aqua one? I am about a mac NW20 or chantecaille future skin in ivory or Ellis Faas in 102. I have cool undertones.
    Thanks so much for any help you can give me.

    1. Hello Box,

      Thanks for the question. I am guessing you would be 013 or 023 in the Moisture and PK1 in the Aqua.

      I hope that helps!

      Take care,

      --The Beauty Professor